Privacy notice

Last updated: 14 November 2026

This notice explains what happens to your email address when you join the Elder & Elm mailing list. We keep it short because we only collect very little.

Who we are

Elder & Elm is responsible for your information (the “data controller”). You can contact us at hello@elderandelm.co.uk.

What we collect

• Your email address.
• The date and time you signed up, the page you signed up on, and the wording you agreed to, so that we can prove you gave permission.
• Basic technical information our email provider records automatically, such as your IP address, and whether you open or click our emails.

Why we use it, and our legal basis

We use your email address only to send you Elder & Elm news, launch details and early-access offers that you asked for. Our legal basis is your consent, which you give by ticking the box on our sign-up form. We will never sell your details or share them with anyone for their own marketing.

Who else handles it

Our mailing list is stored and sent by Kit (kit.com), which acts on our instructions. Kit is based in the United States, so your data is stored outside the UK. Where it is, the provider protects it with safeguards approved under UK data protection law.

How long we keep it

We keep your email address until you unsubscribe. After that we keep only a note of the address on a “do not email” list, so you are never contacted again by mistake.

Your rights

You can unsubscribe at any time using the link at the bottom of every email, or by emailing us. You also have the right to:

• ask for a copy of the information we hold about you
• ask us to correct it
• ask us to delete it
• withdraw your consent at any time

If you are unhappy with how we have handled your information, please tell us first. You can also complain to the Information Commissioner’s Office at ico.org.uk.

Cookies

This page does not use cookies, analytics or any third-party tracking. Everything on it, including the fonts, is served from our own site. If that changes, we will update this notice first.

Changes

If we change this notice, we will update the date at the top of this page.